Jim Beam

As part of a pitch to become Jim Beam’s public relations AOR, we proposed a multi-platform online program centered around the idea of celebrating the guys guys and regular dudes who drink Jim Beam. The proposed program included a music discovery site, an iPhone app with a similar aim, and a Facebook app to educate guys about how to properly release your friends back into the dating wild, all of which we provided mock-ups for.

For Edelman Digital

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